Recent developments in the solar industry have shown a notable shift in dynamics, as large companies like Tesla and SunPower face operational challenges. Tesla, for example, has begun a strategic pivot from direct installations to focusing on becoming a supplier for certified installers. This comes after a decision to lay off a portion of their workforce due to falling sales and a refocus on third-party installer models, especially in their solar roof and energy office sectors (1). However, Tesla is far from alone in these trends. Solar layoffs are becoming quite common among national contractors, and it’s something that affects the solar industry at large, even right here in our local community.
Major Solar Companies Announce Layoffs
Recently, SunRun’s stock performance has experienced a downturn, further exemplifying the broader market challenges facing large national solar companies (2). Now, in 2024, SunPower’s situation mirrors this industry trend, having recently announced the layoff of 1,000 employees, signaling a potential reevaluation of their business operations and strategy (3).
While it may look like Tesla has laid off the least employees, that is because Tesla laid off the lowest percentage of their employees at 10%. However, because Tesla has more employees than SunPower and SunRun, laying off 10% of their staff is leaving almost 14,000 people without an income (5). We can ask ourselves, what are the broader implications of these layoffs? What’s the cause of such turbulence in the solar industry at large?
While Kasselman Solar doesn’t have a crystal ball to answer these questions, we do know one thing: if a company is laying off the number of employees that Tesla, SunPower, and SunRun have, it’s rarely a good sign. Now more than ever, selecting a solar installer that is in a strong financial position is of the utmost importance.
Powering Ahead with Local Expertise
Unlike larger corporations, local contractors tend to have a more personalized approach, often resulting in better customer service and tailored solutions that cater to local needs and conditions. Furthermore, supporting local businesses can lead to faster service times and lower costs, as these companies are embedded within the community and can offer flexible prices. If that’s not enough, going local helps boost the regional economy, bringing jobs to people right in your community!
In a time when national solar companies seem to be in trouble, local solar companies like Kasselman are standing head and shoulders above the key players in the industry. Primarily operating in the Capital Region and Hudson Valley, we’ve installed at least 450 solar arrays for three consecutive years.
Kasselman Solar brings a wealth of experience, with 75 years in the industry as an affiliate of Kasselman Electric. Our background ensures we have the expertise to handle a range of solar projects with exceptional skill and care. Our recognition as a 5-time NYSERDA Quality Solar Installer further highlights our leadership and commitment to excellence.
Choosing Kasselman Solar means opting for a provider that values customer service, community involvement, and sustainable practices. Our local focus allows us to deliver personalized service that can be tailored to meet the unique needs and conditions of their clients. In contrast to the impersonal nature of some national chains, Kasselman Solar’s approach is built on strong, community-focused relationships. As we witness the shifting tides in the solar industry, choosing a trusted, local provider like Kasselman Solar ensures you not only invest in quality and reliability but also support sustainable community development. Connect with our team today to explore how solar solutions tailored for you can brighten your tomorrow.
- https://electrek.co/2023/08/22/tesla-changes-solar-strategy-layoffs-workers-bets-certified-installers/
- https://sustainabletechpartner.com/topics/talent/tesla-layoffs-2024-staff-cuts-at-ev-car-maker-confirmed/
- https://www.solarpowerworldonline.com/2024/04/sunpower-to-cut-nearly-25-of-workforce-including-direct-residential-sales/
- https://www.thelayoff.com/sunrun
- https://investorplace.com/2024/04/tesla-layoffs-2024-what-to-know-about-the-latest-tsla-job-cuts-2/
